Participant observation is an ethnographic method in which a researcher participates in, observes, and records the everyday activities and cultural aspects of a particular social group.
It typically includes research over an extended period of time (rather than a single session) and takes place where people live or work (rather than in a lab). Participant observation involves active engagement in activities in contrast to observation where researchers simply observe without interacting with people.
Lifecycle: User research
Sources and contributors:Chauncey Wilson, Whitney Quesenbery